Principles of Marketing for Nonprofit Organizations
$79.00
Hours to Complete: 3
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
NOTE: You’ll receive instructions shortly on how to access your course. This can take up to 48 business hours.
What You’ll Learn:
- Define what marketing is within the nonprofit environment
Describe how target markets can be identified for donors
Describe the importance of a nonprofit marketing plan
Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
Discuss the role of ethics in nonprofit marketing
Explain how new service products are developed by nonprofits
Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
Explain the service-intensive nature of nonprofit program activities
Benefits:
Instructor:
Rick Cramer, Subject Matter Expert
Bio:
Rick holds an M.A. in Social Science from Binghamton University. He also holds a Ph.D. in Educational Technology. Although his formal education is not specifically targeted on Business, he has extensive life experience working for a couple of Fortune 500 companies as well as owning his own businesses. He is currently a pastor at a growing, multi-site church where he has the opportunity to use his business expertise and his passion for discipleship. He teaches several college-level courses at Clarks Summit University. He manages the Nonprofit Management certificate offered by Clarks Summit University in partnership with MindEdge.
Time to Complete:
Learners will have 90 days from registration to complete the course. It is self-paced, with no need to be online at specific times.Location Information:
The login will be provided with instructions after registration.This microcourse is licensed for individual use only; course content cannot be recorded or shared with non-registrants.
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 48 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
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Leadership in a Nonprofit Organization
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