Social Media for Nonprofits
Hours to Complete: 5
NOTE: You’ll receive instructions shortly on how to access your course. This can take up to 48 business hours.
What You’ll Learn:
- Apply your understanding of the social media environment to case studies
Discuss the costs involved in social media
Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
Discuss the measurement of social media effectiveness in communicating messages and in fundraising
Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
Explain how social media can be used to better engage a nonprofit's audience
Explain the importance of establishing social media policies for your nonprofit
Outline the key questions nonprofits should consider as they become involved in social media
Outline tools and techniques for successful social media use by a nonprofit
Instructor:Rick Cramer, Subject Matter Expert
Rick holds an M.A. in Social Science from Binghamton University. He also holds a Ph.D. in Educational Technology. Although his formal education is not specifically targeted on Business, he has extensive life experience working for a couple of Fortune 500 companies as well as owning his own businesses. He is currently a pastor at a growing, multi-site church where he has the opportunity to use his business expertise and his passion for discipleship. He teaches several college-level courses at Clarks Summit University. He manages the Nonprofit Management certificate offered by Clarks Summit University in partnership with MindEdge.
Time to Complete:Learners will have 90 days from registration to complete the course. It is self-paced, with no need to be online at specific times.
Location Information:The login will be provided with instructions after registration.
This microcourse is licensed for individual use only; course content cannot be recorded or shared with non-registrants.
This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 48 hours.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.